Submitted by vikramsrf on Fri, 16/11/2012 - 13:35
Marketing Function - M.F. is any act. operation or service by which original producucer and final consumer are linked.
Thompson has classified the marketing functions into three broad groups:-
(A) Primary:
1. Assenmbling
2. Processing
3. Dispersion
(B) Secinodary:
1. Standerdization & grading
2. Packaging
3. Transportion
4. Storage
5. Financing
6. Risk bearing
7. Market inteligence
(C) Tertiary:
1. Banking
2. Insurance
3. Communication
(1 vote)
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